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Regain control of online distribution by combatting OTA clickbait strategies on metasearch engines
What is clickbait? Clickbait is online content that aims to attract attention and encourage visitors to click on a particular link. In...
3 min read


Case Study: Combatting Clickbait on Metasearch Engines
We discuss the details of what OTA clickbait strategies mean for hotels and how you can identify them for your hotel in this article....
1 min read


How can insights & alerts increase market share, profits & revenue?
The convenience of business intelligence dashboards is how they simplify vast amounts of data and present users with key information....
4 min read


Our top 5 most popular blogs in 2021
Fornova had a very busy year in 2021. We continued to evolve and innovate to support the recovery of the hotel industry, while delivering...
2 min read


8 Trends Will Shape Hospitality in 2022 - Miss Them at Your Peril!
The hospitality world is working hard to find its feet after a turbulent 18 months. It’s no secret that technology will play a central...
1 min read


6 steps to build an effective distribution strategy
Our Customer Success Team is highly motivated to empower our hotel clients to optimize their revenue and profit via our business...
6 min read


Top 5 mobility trends in 2021
With the travel industry so heavily impacted by Covid in 2020, the car rental sector has also taken a hit. In the US it was recently...
4 min read


When is a hotel distribution dilemma no longer a dilemma?
One of the most frequent questions I’m asked by our hotelier clients is whether they should limit their investment with OTAs and spend...
1 min read


3 reasons why valuable data, not cheap deals, is the secret to hotels’ pandemic recovery
As restrictions start to ease in many countries and the local and drive-to markets start to warm up, hoteliers could be forgiven for...
4 min read
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