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Regain control of online distribution by combatting OTA clickbait strategies on metasearch engines
What is clickbait? Clickbait is online content that aims to attract attention and encourage visitors to click on a particular link. In...
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Case Study: Combatting Clickbait on Metasearch Engines
We discuss the details of what OTA clickbait strategies mean for hotels and how you can identify them for your hotel in this article....
- 4 min
How can insights & alerts increase market share, profits & revenue?
The convenience of business intelligence dashboards is how they simplify vast amounts of data and present users with key information....
- 2 min
Our top 5 most popular blogs in 2021
Fornova had a very busy year in 2021. We continued to evolve and innovate to support the recovery of the hotel industry, while delivering...
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8 Trends Will Shape Hospitality in 2022 - Miss Them at Your Peril!
The hospitality world is working hard to find its feet after a turbulent 18 months. It’s no secret that technology will play a central...
- 6 min
6 steps to build an effective distribution strategy
Our Customer Success Team is highly motivated to empower our hotel clients to optimize their revenue and profit via our business...
- 4 min
Top 5 mobility trends in 2021
With the travel industry so heavily impacted by Covid in 2020, the car rental sector has also taken a hit. In the US it was recently...
- 1 min
When is a hotel distribution dilemma no longer a dilemma?
One of the most frequent questions I’m asked by our hotelier clients is whether they should limit their investment with OTAs and spend...
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3 reasons why valuable data, not cheap deals, is the secret to hotels’ pandemic recovery
As restrictions start to ease in many countries and the local and drive-to markets start to warm up, hoteliers could be forgiven for...
- 2 min
Could hotels be back in the distribution driving seat?
Some unexpected trends are emerging as the hotel industry begins its slow recovery from the pandemic. Despite early predictions that the...
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Fornova urges distribution players to tell guests about Hotels’ COVID safety measures
Hotels around the world have been at the forefront of tackling the Covid-19 pandemic; from adopting physical distancing measures and...
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Rise of free room cancelations shows no sign of slowing
The proliferation of free hotel cancelation policies has been one pandemic phenomenon that our industry is showing little sign of shaking...
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Webinar Summary: Hotel Distribution in 2021
Is hotel distribution winning the battle to capture demand in the new normal? With the turbulence experienced in 2020 showing few signs...
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Fornova’s top 6 hotel blogs of 2020
Even though last year was challenging for everyone, we learned lots of important things to help us with the recovery of travel and...
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Top 8 travel trends that hotels need to act on to capture demand in 2021
The travel and hospitality industry has shown its mettle during 2020 – rising to the challenges that Covid-19 has thrown at it and doing...
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Do you use Booking.com's RateIntelligence tool? Time to upgrade before it ends in November 2020
If you use Booking.com's free rate-shopping tool RateIntelligence, you've probably already heard the news that, come 30th November this...
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Hotels need to guard against aggressive country rates campaigns
In the battle to secure those elusive room bookings, online travel agencies (OTAs) and hotels will do almost anything in the current...
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