Technology with passion

Intelligent distribution – closing the loop between insight and response

Technology is at the heart of what we do, and we’re committed to applying it to real-world problems in the hospitality industry. We work closely with our partners and clients to develop solutions that boost revenue and profit for our clients, both for now, and in the future.


Since we were founded in 2010 by two technology innovators with a passion for problem solving, we’ve grown to over 100 employees with offices in London, New York, Israel and Amsterdam, providing market-leading distribution solutions for more than 15,000 hotels globally.


Distribution Intelligence

Continuously monitor and benchmark your distribution health across both direct and indirect channels.

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eCommerce Optimser

Dynamically shift your eCommerce campaign inventory and budgets to quickly adapt and maximise your net RevPAR.

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Meet the team

Technology is deep in our DNA, and we love using it to solve complex problems. That’s why we’ve brought together some of the finest researchers, engineers and data scientists in the world. We’ve already cracked the challenge of gathering large volumes of hotel distribution data, now we’re focused on developing machine intelligence to better analyse that data, to drive effective decisions and outcomes – and maximise profitability.


Dori Stein



Michael Rubanovich

Founder, VP R&D and CTO


Dima Babitsky

Founder and Chief Scientist


Einav Netzer



Nir Dupler

Chief Revenue Officer


Yoram Dagan

VP Customer Success


Hagit Efrati

VP Human Resources


Martin Sabag

Head of Product

Michail Tzouvelekis

Director of Global Marketing 

Join Fornova

We’re always on the lookout for smart, passionate individuals who can help us deliver the very best technology and service for our clients. 

Get in touch

Get in touch