Not just another rate shopper
Define the geographically appropriate POS for each property based on its relevant market, so as to compare its rates to its correct comp set.
Monitor the rates of your comp set in real time. Analyze their rates 90/180 days ahead. Refresh the data on demand when needed to make sure you have the most accurate information. Do not miss important 3rd party rates – e.g. Booking Basic.
Understand the competitiveness of any hotel based on 3 main components that are constantly compared against the comp sets: rates, ranking & visibility
Comprehend the ranking (Reviews Score) of any hotel in the different channels (OTAs, metasearch sites, TripAdvisor and Google), which is crucial for competitive pricing.