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Regain control of online distribution by combatting OTA clickbait strategies on metasearch engines
What is clickbait? Clickbait is online content that aims to attract attention and encourage visitors to click on a particular link. In...
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- 1 min
Case Study: Combatting Clickbait on Metasearch Engines
We discuss the details of what OTA clickbait strategies mean for hotels and how you can identify them for your hotel in this article....
- 3 min
Pay per Stay; Is it the right model for my hotel?
At Fornova we are advocating that the best equipped and most knowledgeable people in any hotel that can evaluate the real cost of...
- 4 min
From Revenue Management to Revenue Survival to Revenue Strategy
The unprecedented impact of the coronavirus pandemic has been deeply felt by the global hotel industry. Travel restrictions resulted in...
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