3 minMetasearchRegain control of online distribution by combatting OTA clickbait strategies on metasearch enginesWhat is clickbait? Clickbait is online content that aims to attract attention and encourage visitors to click on a particular link. In...
1 minMetasearchCase Study: Combatting Clickbait on Metasearch EnginesWe discuss the details of what OTA clickbait strategies mean for hotels and how you can identify them for your hotel in this article....
3 minECPay per Stay; Is it the right model for my hotel?At Fornova we are advocating that the best equipped and most knowledgeable people in any hotel that can evaluate the real cost of...
4 minECFrom Revenue Management to Revenue Survival to Revenue StrategyThe unprecedented impact of the coronavirus pandemic has been deeply felt by the global hotel industry. Travel restrictions resulted in...