What is clickbait? Clickbait is online content that aims to attract attention and encourage visitors to click on a particular link. In...

We discuss the details of what OTA clickbait strategies mean for hotels and how you can identify them for your hotel in this article....

At Fornova we are advocating that the best equipped and most knowledgeable people in any hotel that can evaluate the real cost of...

The unprecedented impact of the coronavirus pandemic has been deeply felt by the global hotel industry. Travel restrictions resulted in...