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Regain control of online distribution by combatting OTA clickbait strategies on metasearch engines
What is clickbait? Clickbait is online content that aims to attract attention and encourage visitors to click on a particular link. In...
- 1 min
Case Study: Combatting Clickbait on Metasearch Engines
We discuss the details of what OTA clickbait strategies mean for hotels and how you can identify them for your hotel in this article....
- 4 min
How can insights & alerts increase market share, profits & revenue?
The convenience of business intelligence dashboards is how they simplify vast amounts of data and present users with key information....
- 1 min
8 Trends Will Shape Hospitality in 2022 - Miss Them at Your Peril!
The hospitality world is working hard to find its feet after a turbulent 18 months. It’s no secret that technology will play a central...
- 1 min
Fornova's expanded presence in the 2021 Hotel Distribution Technology Chart
Fornova has an expanded presence in the 2021 Hotel Distribution Technology Chart. We were excited to see that Shiji Group has just...
- 4 min
Fornova gives hotels free tool to optimize content distribution
Fornova has developed a free tool to help hotels tackle content disparity - where a hotel’s inconsistent listings across internet...
- 2 min
How a chain improved conversions by 20% with FornovaEC
Increasing sales conversions by 20% for Decameron Hotels & Resorts. Decameron is a vibrant hotel chain offering all-inclusive resorts...
- 6 min
How to boost revenue by aligning your distribution and marketing strategies
Working with thousands of hotels - including the top chains - has helped me see the effect of distribution and marketing management on...
- 3 min
Fornova urges distribution players to tell guests about Hotels’ COVID safety measures
Hotels around the world have been at the forefront of tackling the Covid-19 pandemic; from adopting physical distancing measures and...
- 4 min
How should you decide your hotel's comp set?
One of the most important jobs for any hotelier to ensure you are keeping up with your competition is selecting the right competitors....
- 4 min
3 Major Travel Trends in 2021 from a Travel Blogger's POV (Guest Blog)
Without a doubt, the COVID-19 pandemic presented a myriad of challenges to most, if not all, industries — including the travel and...
- 5 min
Webinar Summary: Hotel Distribution in 2021
Is hotel distribution winning the battle to capture demand in the new normal? With the turbulence experienced in 2020 showing few signs...
- 2 min
Fornova’s top 6 hotel blogs of 2020
Even though last year was challenging for everyone, we learned lots of important things to help us with the recovery of travel and...
- 3 min
Google may be the key to protecting your revenue role
Revenue managers already have a lot on their plate – especially right now. From predicting where demand is likely to come from and how...
- 2 min
Fornova: first hospitality BI company to connect Google Pay Per Stay to global hotel industry
Fornova, a world-leading travel and hospitality business intelligence specialist, announces today, Friday, 20 November 2020, that it has...
- 5 min
Get the most out of Google Hotel Ads without wasting your marketing budget
Hotels that have not yet moved to the new exciting Pay Per Stay (PPS) offering by Google are missing out on a huge opportunity to capture...
- 4 min
Which Google services are right for my Hotel?
Google has been the largest part of hotels’ marketing toolkits for almost as long as there has been digital marketing. Now, as the...
- 4 min
Why the COVID crisis will increase Google's dominance in the hospitality industry
Back in January, before we knew the devastating impact coronavirus would have, I touched on the rise of Google as an online travel agency...