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Regain control of online distribution by combatting OTA clickbait strategies on metasearch engines
What is clickbait? Clickbait is online content that aims to attract attention and encourage visitors to click on a particular link. In...
- 1 min
Case Study: Combatting Clickbait on Metasearch Engines
We discuss the details of what OTA clickbait strategies mean for hotels and how you can identify them for your hotel in this article....
- 4 min
How can insights & alerts increase market share, profits & revenue?
The convenience of business intelligence dashboards is how they simplify vast amounts of data and present users with key information....
- 2 min
Our top 5 most popular blogs in 2021
Fornova had a very busy year in 2021. We continued to evolve and innovate to support the recovery of the hotel industry, while delivering...
- 1 min
8 Trends Will Shape Hospitality in 2022 - Miss Them at Your Peril!
The hospitality world is working hard to find its feet after a turbulent 18 months. It’s no secret that technology will play a central...
- 6 min
6 steps to build an effective distribution strategy
Our Customer Success Team is highly motivated to empower our hotel clients to optimize their revenue and profit via our business...
- 3 min
5 top tips for growing your business as a channel partner
We work with channel partners to offer our solutions that support the hospitality industry to growth and success. Based on our...
- 7 min
How to recommend and build the perfect tech stack for your hotel clients
How can tech vendors meet the business needs of their hotel clients and help them build the perfect tech stack? So far in our blog series...
- 1 min
Fornova's expanded presence in the 2021 Hotel Distribution Technology Chart
Fornova has an expanded presence in the 2021 Hotel Distribution Technology Chart. We were excited to see that Shiji Group has just...
- 2 min
Do you know your ADR from your LRA? How to get your head around hotel terminology
Like all industries, the hotel sector comes with its own jargon and technical terms to learn and understand. Our glossary can help people...
- 4 min
Fornova gives hotels free tool to optimize content distribution
Fornova has developed a free tool to help hotels tackle content disparity - where a hotel’s inconsistent listings across internet...
- 1 min
When is a hotel distribution dilemma no longer a dilemma?
One of the most frequent questions I’m asked by our hotelier clients is whether they should limit their investment with OTAs and spend...
- 4 min
3 reasons why valuable data, not cheap deals, is the secret to hotels’ pandemic recovery
As restrictions start to ease in many countries and the local and drive-to markets start to warm up, hoteliers could be forgiven for...
- 6 min
How to boost revenue by aligning your distribution and marketing strategies
Working with thousands of hotels - including the top chains - has helped me see the effect of distribution and marketing management on...
- 3 min
Three quick wins to optimize your post-pandemic hotel distribution
As people around the globe wait eagerly to see if they will be able to enjoy a summer holiday this year, for hotel distribution...
- 2 min
Could hotels be back in the distribution driving seat?
Some unexpected trends are emerging as the hotel industry begins its slow recovery from the pandemic. Despite early predictions that the...
- 2 min
Improve hotel profitability and direct bookings by using data
Is your hotel facing challenges around distribution health and business intelligence? The hotelier’s challenge One of the biggest...
- 4 min
Everything you wanted to know about your hotel’s digital transformation
The past five years have seen a boom in the adoption of technology by hoteliers to support their businesses. Property Management Systems...
- 3 min
Fornova urges distribution players to tell guests about Hotels’ COVID safety measures
Hotels around the world have been at the forefront of tackling the Covid-19 pandemic; from adopting physical distancing measures and...
- 3 min
Rise of free room cancelations shows no sign of slowing
The proliferation of free hotel cancelation policies has been one pandemic phenomenon that our industry is showing little sign of shaking...