Fornova Partners with Premier Inn, UK’s Largest Hotel Brand, to Drive Direct Bookings, Manage Price Integrity, Optimize Marketing Spend
Supernova, The Industry’s Leading Online Data Scanning Solution, Brings Marketing Control to UK’s Largest Hotel Brand
Fornova has partnered with Premier Inn to bring its Supernova platform to more than 700 hotels across the UK - helping them use their marketing budgets more efficiently and effectively, increase marketing ROI, and lower the cost of customer acquisition in ways never achievable before. The Supernova platform is based on Fornova’s unique patented visual web analysis technologies for scanning, extracting and aggregating information from websites.
Using Fornova’s platform, Premier Inn can now manage critical online channels such as Meta Search Engines, and display, effectively and profitably. These channels contribute a very large portion of Premier Inn’s direct booking revenues.
“We are happy to partner with Fornova, whose Supernova platform provides the data, insight and tools to help us drive the right customers to the right hotels at the right time – while maintaining our price integrity,” said Sarah del Corral, Commercial Marketing Director at Premier Inn. “In less than nine months we have seen a significant impact to our bottom line – and look forward to a long and productive partnership.”
Fornova offers a two-tiered suite of solutions for hotels:
Its rate integrity and ranking tools allow hotels to collect and aggregate all the available information from the market, better understanding how hotels compete across online channels.
Its marketing campaign management tools translate this data into actionable feeds to specific marketing channels that drive direct traffic. This helps optimize brand visibility online, efficiently drive traffic to hotel’s websites, improve occupancy where it’s needed, and close more direct bookings.
Offered as a single solution via an easy to use dashboard, the Supernova platform helps hotels optimize marketing spend.
“We are delighted to partner with Premier Inn, an acknowledged innovator in effective online marketing,” said Dori Stein, Fornova’s CEO. “Using Supernova, Premier Inn hotels can now leverage the kind of data and technologies utilized by the largest travel companies - to drive direct bookings and ultimately, compete more effectively. We look forward to our continued partnership in the future.”
Fornova’s solutions are already serving more than 15,000 hotels around the world, and have quickly been adopted by some of the hotel industry’s best-known brands. The technology has its roots in the company’s proprietary Goldenfeeds solution, which helps drive conversion for dozens of the world’s top retail, fashion and mobile companies.