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Hotel Glossary

Jargon-busting dictionary of hospitality and revenue management terminology

Glossary graphic

B

B2B – Business to Business

Billboard Effect

Break-Even Analysis

B2C – Business to Consumer

BML - Beat Meet Lose

BRG – Best Rate Guarantee

BAR – Best Available Rate

Book Direct Strategy

BAR Pricing Strategy

B

C

Cancellation Clause

Channel Management

Competition Based Pricing

CRO - Central Reservation Office

Channel Manager

Conditional Rates

CRS - Central Reservation System

Changed Pricing

Channel Efficiency

Click Through Rate

Comp Set – Competitive Set

C

D

DCA – Direct Connect Availability

Demand Generators

Distribution Channels

DCF - Discounted Cash Flow

Distribution Strategy

DMC - Destination Management Company

Demand-Based Pricing

Distressed Inventory

Dynamic Packaging

Dynamic Pricing

D

E

Early Bird Discount

EBITDA – Earnings Before Interest, Taxes, Depreciation and Amortization

Eligible Impression

E

F

Fair Market Share

Franchise Agreement

Free Booking Links

Free Cancellation

F

G

GDS – Global Distribution System

GOP – Gross Operating Profit

GDS Advertising

GOPPAR – Gross Operating Profit Per Available Room

Google Map Overlap

G

I

IATA – International Air Transport Association

Independent Hotel

I

K

KPI – Key Performance Indicator

K

L

LOS – Length of Stay

Lead Time Restriction

LPURL - Landing Page URL

Limited Service Hotel

LRA – Last Room Availability

L

M

Market Led Pricing

MICE – Meeting, Incentives, Conferences and Exhibitions

MaxLOS – Maximum Length of Stay

MinLOS – Minimum Length of Stay

MPI – Market Penetration Index

M

N

Negotiated Rate

NREVPAR – Net Revenue Per Available Room

N

O

OBE – Online Booking Engine

OTA – Online Travel Agency

O

P

PMS – Property Management System

Preferred Placement

Participation Rate

Price Positioning

PMG – Price Match Guarantee

Price Accuracy Score

Pricing Strategy

P

R

Reservation Fee

Revenue Management Formulas

Revenue Generation

Revenue Management Strategy

Revenue Management

RevPAR – Revenue Per Available Room

Representation Company

Revenue Management Dashboard

R

S

Selected Services

Source of Business

Stay Restriction

S

T

T

V

V

W

W

Y

Yield Management

Y

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