The Coronavirus epidemic brought the entire global travel ecosystem to a standstill and resulted in thousands of hotels being shut down. When demand eventually picks up, there are questions that we thought were worth answering:
- Do revenue optimization professionals have the right tools to compete in the new normal?
- Can they still rely on their current Rate Shopper to stay on top of competitor pricing?
On Tuesday May 19, 2020, my colleagues Ujjwal Suri, Joost Doevendans & Katie Atarer hosted a webinar on the subject with the title "Competitive Intelligence post COVID-19: Why now is the right time to upgrade your Rate Shopper".
Hundreds of revenue and distribution professionals tuned in to watch, from New York to Kuala Lumpur, Sao Paolo to Hong Kong and Madrid to Tokyo, among many other locations.
Guest speaker Rabin Gupta, whose many years' digital marketing experience was gained from having worked both on the OTA side (at Agoda) and on the hotel chain side of the industry, first analyzed the impact from the coronavirus to the global hotel industry and then explained how COVID-19 will reshape local markets and why Revenue Managers need to discover new demand from new feeder markets.
And if you missed it, you can watch the webinar, which is now available to view on-demand, to gain a better understanding of what he called "the new normal - competitive intelligence in low demand", and learn which 10 burning questions to ask your rate intelligence provider as soon as possible.
Furthermore, you will see where Fornova’s solutions fit in when rebuilding your tech stack post the pandemic, including Fornova's latest innovation: FornovaCI.
FornovaCI is a new generation of Rate Shopper. Using the most reliable and highest quality data in the world, it allows hotel chains to continuously monitor & benchmark their competitive landscape. Watch the recording here: