Traditional approaches following quarterly, or even monthly, planning process are not conducive to keeping up with the modern fast-changing hotel distribution landscape. Hotels need to adopt a more diagnosis-led, responsive mode of controlling and managing distribution to meet current and future challenges.
An agile mindset enables hotels to:
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The rapid technology development allows hoteliers to be more guest-centric than ever. The art of connecting the dots between data, technology and the various guest interactions requires a faster and smarter approach identifying guest’s needs and preferences in advance aiming to provide a personalized experience. Agile Distribution provides a great framework that enables hoteliers to become more guest-centric and continuously adapt to market shifts.
In a fast-changing digital world, the window of opportunity to provide a customized product to a customer is short. The market does not afford organizations the luxury to take a few months to plan and execute a marketing campaign. The travel industry is no different and customer needs have to be catered to quickly if not instantaneously. An agile mindset is the right one to deal with these new challenges.
Fornova’s patented technologies offer powerful intelligence and automation solutions to help hoteliers maximize their net RevPAR. With easy-to-understand dashboards specially designed for chain corporate, cluster and hotel-level users, powered by frequently updated intelligence, it helps hotels understand how their inventory is seen by potential guests online, across both direct and indirect channels.